"Bud Light Golden Wheat has all the personality of Bud Light and appeals to light beer drinkers who seek a little more flavor from their beer," said Bruce Eames, brand manager for Bud Light Golden Wheat. "Consumer interest in a more flavorful light beer drove our decision to develop Bud Light Golden Wheat, and we are pleased to offer brewery tour guests the unique opportunity to sample the beer before its nationwide launch."
The tour centers in Merrimack and Jacksonville currently have the new beer available for sampling. The beer will be available in Fort Collins on Saturday, Sept. 12, and in St. Louis on Wednesday, Sept. 16. A fifth tour center, at A-B's brewery in Fairfield, Calif., will have the beer available at the same time of the national launch, on Oct. 5.
Eames said Bud Light Golden Wheat captures the refreshment of the wheat beer style while remaining consistent with Bud Light product attribute of Superior Drinkability - not too heavy, not too light.
Bud Light Golden Wheat contains 4.1 percent alcohol by volume (also available in 3.2 percent ABW) and is available in 12-ounce glass bottles, 22-ounce single-serve bottles and on draught.